Landing pages and click-through links

Choose the landing-page approach

An external lander lives on your own or a partner's web server. An integrated lander is hosted inside the tracker. Use integrated landers for the latter workflow.

Create an external lander

1. Open Landers → Create.
2. Set a recognizable name and the external page URL.
3. Configure the number of offer exits when the page uses more than one destination.
4. Save the lander and select it in a campaign path.
5. Add the matching offers to that path.

Wire the page

Get the landing-page click-through link from Settings → Tracking links and use it for the intended call-to-action buttons. Preserve any generated offer-selection parameter. A hard-coded advertiser URL can bypass the tracker's offer click recording.

Test the whole journey

Start from the Campaign URL, let it reach the lander, then click through to the offer. Check the campaign visit, landing click and offer destination. Test each button separately on pages with multiple exits.

Common problems

Opening the lander directly is not equivalent to entering through a campaign. A missing click context, an incorrectly copied exit link or JavaScript that rewrites a URL can break attribution. For direct-to-lander traffic, use the dedicated LP Pixel workflow rather than assuming a normal redirect path will work.