Reports & optimization
Turn reports into controlled changes
Use filters, labels, trends and bulk actions without losing the experiment's context.
Establish the baseline
Record the campaign scope, time range, cost source and conversion policy. Wait for a sample appropriate to the decision; a percentage from a tiny sample is not a reliable forecast.
Locate a segment
Use report grouping and filters to compare a placement, creative, geography or other recorded token. Use Trends for time-based patterns. Save useful report settings or presets where the panel supports them.
Label and act
Use labels or notes to record why a segment needs attention. Select only the intended resources before changing paths, weights, status or other supported fields. A reporting filter and a routing rule are separate: finding a segment does not automatically change its delivery.
Keep a change record
- Note the original configuration.
- State the hypothesis and the one change being made.
- Save and verify the actual route.
- Compare equivalent periods and traffic scopes.
- Check click and conversion input if the result is surprising.
Automating decisions
Use triggers only after manually confirming the metric and action. An automated rule can amplify an incorrect cost mapping or a delayed conversion feed. Keep a way to disable the new rule while investigating.