LP Pixel and conversion pixels

Choose the purpose

LP Pixel records the required tracking context when traffic goes directly to a landing page. A conversion pixel reports an event from a success page. These scripts have different jobs and cannot replace one another.

Direct-to-lander setup

1. Create and save the intended campaign.
2. Open its LP Pixel settings and copy the generated code.
3. Place that code in the landing page as instructed by the generated snippet.
4. Preserve source parameters in the incoming landing URL.
5. Use the generated offer-exit links and verify the click context.

Conversion setup

Get the conversion pixel from Settings → Tracking links. Place it on the page that genuinely represents the target event, such as a completed registration. Confirm payout and click attribution before enabling it for live events.

Browser verification

Use a test journey, inspect network requests and compare Clicklog with Conversions. Consent settings, browser restrictions, script blockers and cross-domain navigation can affect browser-side delivery. A script present in page source does not prove that it executed successfully.

Avoid duplicates

If the partner also sends server-to-server postbacks, define how the same event is identified and processed. Check the status scheme and payout behavior so a pixel plus a postback does not count revenue twice.