Clicks & conversions
Tokens and URL parameters
Carry source dimensions and click identifiers through the funnel.
Know which system expands each value
Use this guide when configuring Traffic sources, Offers, campaign URLs or source postbacks. A macro is a placeholder expanded by a particular system; a saved template is not proof that a value reached the next system.
| Value | Expanded by | Example use |
|---|---|---|
| Source macro | Advertising platform | Send its click ID or placement into a campaign |
| Nevect token | Nevect | Pass {clickid} from a visit to an offer |
| Partner return macro | Affiliate network or offer | Return the stored sub-ID in a conversion postback |
| Literal parameter | No expansion | A fixed label such as creative=blue |
Configure incoming source tokens
- Open Traffic sources and edit the intended source.
- Define distinct incoming parameter names, source macros and reporting names.
- Configure the source’s external click ID separately from placement or creative dimensions.
- Save, select this source in the campaign, then copy the generated Campaign URL.
- Inspect a controlled incoming visit in Clicklog. Confirm the values were resolved before using them for reports or rules.
A source template supplies a starting mapping. Verify it against that platform’s current macros; a template alone does not enable automatic cost synchronization.
Follow one ID through the funnel
Traffic source → campaign:
external source ID = SOURCE_CLICK_001
placement = PLACEMENT_A
Nevect → offer template:
https://offer.example/landing?sub1={clickid}
Partner → generated Nevect Postback URL:
cnv_id=THE_SAME_NEVECT_CLICK_ID&payout=1.50
Nevect → traffic source:
source's ID field = SOURCE_CLICK_001
These IDs and parameter names illustrate their roles. Use the actual generated campaign parameters, editor token list and partner macro syntax. The external source ID and Nevect click ID must not be swapped.
Check URL construction
Append with ? only when starting a query, and & when a query already exists. Encode parameter values once. Preserve complete IDs through redirects. Do not add the same incoming parameter twice, and do not reuse reserved conversion names for unrelated source dimensions.
To diagnose a problem, compare three things: the saved template, the actual resolved request and the recorded click. Literal braces usually point to an unexpanded macro; %257B or %2520 can indicate repeated encoding. Fix the system responsible for the first incorrect value.
Expected result and next steps
A controlled click contains the intended source dimensions. The offer receives Nevect’s click ID, the incoming callback returns it, and any outgoing callback receives the source’s external ID. Continue with S2S postbacks and outgoing source postbacks.